As the first-ever Australian bank, Westpac is a trusted financial institution that has stood the test of time for 200 incredible years by staying at the forefront of both technology and the customer experience. They have a continued focus to “streamline and simplify the business, to improve the quality of experience for customers and reduce our unit costs.”
By partnering long-term with an end-to-end branding specialist, Westpac has been able to streamline their procurement process from brand design and construction drawings through to manufacture and installation of national roll outs of the completed signage.
Engaging one trusted partner to deliver all of their branding requirements has added significant value to their organisation by:
Uniformity of the Westpac corporate identity is always of the utmost importance for us at Signcraft. All Westpac projects are jointly managed by our Key Account Manager and a national team of project managers, all experts in the industry and dedicated to Westpac. By utilising our long-running expertise from end-to-end, the cost and complexity of Westpac’s branding journey continues to be significantly reduced and consistently delivered, enabling their vision to ‘streamline and simplify’ each and every project.
Each and every Westpac site is assessed by our local Site Surveyor to identify the specific conditions of the site and address any structural challenges prior to design development.
Conceptual designs are value engineered to guarantee buildability and reduce cost by eliminating risk by using the most appropriate materials to ensure sustainability and value.
During our long standing partnership with Westpac, we have worked closely with their specialist team of ATM installers to ensure the company’s corporate identity is carried across all facets of the business both internally and externally. Manufacturing specialty branding for Westpac ATM surrounds for multiple sites across the country, we then supply the product to the specialist team for installation.
We have recently been appointed as the major signage partner for the financial institution. Manufacturing the hero ‘W’ of the brand, in freestanding units up to 2.7m high, as well as external signage in a ‘branch pride’ rollout nationwide. The branch pride project also included custom cladding in the corporate colours, a new product for us, and a valued benefit for our client.
One supplier, one installer – Signcraft has helped streamline the process for Westpac by being a trusted manufacturer and installer of the total retail branding suite.
Putting customer experience first, we have addressed wayfinding challenges to improve the navigation for their customers throughout each branch by developing the most effective layouts and ensuring continuity between each location.
2017 has seen the 200th anniversary of Westpac. To celebrate their bicentennial year, we have partnered with Westpac once again to deliver 10 historical totems in their heritage listed site at George St, Sydney, NSW.
The freestanding totems depict the early days of Westpac, the long history of the bank and the impact it has had on the financial sector in the country since its inception.
During our partnership with Westpac as its primary signage and branding partner we have successfully delivered the following products:
We have focussed on buildability, sustainability and providing constant value. Services include:
We congratulate Westpac on achieving 200 years as a trusted financial institution in Australia and look forward to continuing a partnership that will grow alongside the iconic brand for many years to come.