Melbourne SkyBus


With a vision for greater comfort for traveling passengers, the Airport Gateway at Southern Cross Station needed to offer full real-time connectivity and information services. We partnered with SkyBus to create a full suite of branding for the new premises, with the hero deliverable being a customised digital signage solution to enhance the experience for their passengers.

With an already well recognised, strong brand presence, designs for the new SkyBus branding were supplied to us on this occasion and from there our team went to work.


Recognised as one of the best ways to travel between the Airport and the City, SkyBus has been helping travellers find their way for more than thirty years.  Considered to be one of the leaders in value for money, easy to arrange travel, an innovative passenger hub was what SkyBus set out to achieve.

A range of products were required to implement the branding cohesively throughout the Southern Cross location including:

  • Wayfinding;
  • Light boxes;
  • Digital print;
  • Totems with LED screens; and
  • Custom LED screens.

Value engineering each product is the Signcraft way. By ensuring designs can be built to give our client the best possible value for money and ensure the sustainability of the signage.

With custom made LED screen totems and suspended fully-engineered wayfinding systems, it was essential to certify construction drawings and prepare complete technical document packs to guarantee all products met, or exceeded local council regulations.

After full consultation with SkyBus in regards to customising the LED screen to meet their specific needs, Signcraft and Black Box Australia partnered up to make this project possible.  Enhancing the passenger experience meant ensuring two live video feeds could be displayed simultaneously, those being Melbourne Airport arrivals and departures. The result is a consistently up-to-date, pixel perfect display of flight information right in the heart of the station. By working with Black Box Australia, we were able to supply and install a fully customised solution, screen layout and content, with full control of all at the hands of SkyBus.


Today you will find the customised LED screen suspended over the main terminal foyer at Southern Cross Station. The impressive 7 x 1.8m LED screen provides commuters with real-time information on arrivals and departures.

An exciting project for Signcraft, focussed heavily on innovation, technology and value-engineering, our key services included:

  • Consultation, planning and strategy
  • Site Survey
  • Design and documentation
  • Project management
  • Provision and utilisation of safety access equipment
  • Certification of construction drawings
  • Manufacture and installation

The result of this innovative project is a welcoming location for travellers to connect services from Melbourne Airport to the City, with connecting shuttle services throughout Melbourne.


“At Black Box, we are constantly exploring new ways to enhance our digital signage solution with innovative technologies to build brand equities for our customers. We understand the value of establishing long-term relationships and we wish to thank Signcraft for offering us this exciting opportunity. Our digital signage solution proved its value in conveying arrival and departure information and helping SkyBus passengers find their way.” – Sudhir Kumar, Account Manager, Black Box Australia. 

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