A new brand. A new vision.
5 June 2016
It is with great excitement that, today, I share with you the news of a national rebrand for our business.
Our new identity has been organically designed to satisfy all of the existing expectations of what our original identity represented, whilst simultaneously moving the brand forward to support you, our valued client, with new capabilities and services.
Over the past 5 years we have been evolving parallel to your growing needs – from 45 years of manufacturing and delivery to now including consultancy, conceptualisation, maintenance and brand enhancement. It has become clear to us that, by continuing to provide you with the most valuable service, our core business has transitioned to a broader offering that no longer simply focusses on solely manufacturing and installing signage.
In order to maintain the support and guidance you need to make your brand journey the most successful it can be, we have needed to be able to provide a partnership, from end-to-end.
As brand experts, we also recognise that a strong brand is a consistent one – and we want you to share the same valuable experience from us – no matter where you are, or who within our company is working with you.
As a result, the Signcraft brand identity, logo and the name itself, has undergone a significant transformation that will consolidate all of our sub-brands into one unified brand.
Visually, we have a new logo and a new look, but this is only the beginning of our transformation. As you know, a brand is so much more than a logo. Whilst our logo is the graphical element that visually represents our brand, we know the brand itself is the experience you have when you come into contact with us.
You have committed your trust in us as a business and we will continue to make an unwavering commitment to you. Our mission is to give you not only the most valuable solution for your unique space, but also to provide you with an experience that is unrivalled in our industry. We look forward to constantly growing with an innovative approach, to provide the services you need from end-to-end.
Thank you for your ongoing support in our brand, our people and our business. We can’t wait to step up to the next level, partner with you on the journey to achieving your brand vision and enable you to stand up above the noise.
Chief Executive Officer